https://www.planwellco.com/resources daily 0.75 2026-02-12 https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/e0476238-7bbc-4b37-a6f2-e6d8add7cd29/IMG_0820.jpg https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/bb8e155d-4702-468d-b41c-d4d730ea5b1e/1N7A6546.jpg https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/d256e3b4-6d19-4c26-85b6-82359421655c/BRON1276.JPG https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/d84bbc7a-edb0-4a89-a99e-9b09554e678b/Group+157.png https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/cfe01afe-79ae-446d-aea2-09a50b6df8d9/1753202018983.jpeg https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/36fb2e35-c2ea-4a32-94cb-37340d1e0134/Group+161.png https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/b95f4e4b-1f19-4dca-a2ad-fab088c2add0/Group+156.png https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/a5b68a6c-60b7-475d-9663-e4880892f3d9/1.png https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/25cab823-ccc9-40be-b385-dc1db69ed266/2.png https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/924c9643-4998-401b-9020-0ba23511d9d4/3.png https://www.planwellco.com/resources/fractional-event-marketing-support monthly 0.5 2026-02-13 https://www.planwellco.com/resources/eventmarketerwrapped-2025 monthly 0.5 2025-12-09 https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/d6941bab-6430-443f-8684-864cf4a85a30/2.png Resources - Event Marketer Wrapped 2025: Celebrating 45 Leaders Who Shaped B2B Events This Year - Abbey Phillips Partner Marketing Manager @ Illumio With more than a decade in B2B tech marketing, Abbey has a talent for turning strategy into clear, compelling experiences. She’s played a key role in helping Illumio show up creatively at industry trade shows this year and is a driving force behind the Illumio World Tour 2025. https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/30e3de74-732a-459b-9a66-dbab60426c61/3.png Resources - Event Marketer Wrapped 2025: Celebrating 45 Leaders Who Shaped B2B Events This Year - Austin Sandmeyer Director of Growth & GTM Engineering Strategy @ Sendoso Austin blends storytelling, systems thinking, and full-funnel strategy in his role at Sendoso. Known for sharing smart, actionable insights on event follow-up and ABM, he’s helped shape how B2B marketers think about scalable, modern GTM engines this year. https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/da8c28e3-5bab-4c8b-84f9-8741457cf326/4.png Resources - Event Marketer Wrapped 2025: Celebrating 45 Leaders Who Shaped B2B Events This Year - Bethany Murphy Senior Director, Global Strategic Events @ SentinelOne Bethany brings a thoughtful, craft-driven approach to global events at SentinelOne. She’s known for sharing smart insights on design decisions, cross-team collaboration, and creating waitlist-worthy experiences that feel authentic at every touchpoint. https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/5a2c2821-cd7c-486d-b37f-9d418bc35841/5.png Resources - Event Marketer Wrapped 2025: Celebrating 45 Leaders Who Shaped B2B Events This Year - Delilah Adrian Senior Director, Education and Demand Generation @ Ironmarkets Delilah blends demand generation expertise with a genuine passion for community, partnering with B2B teams to deliver high-quality, compliant leads through thoughtful content syndication. As the founder of The B2B Collective and co-admin of CMO Reloaded, she’s a champion of relationship-driven marketing and the kind of peer communities that lift the whole industry up. https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/1d0163e7-b69c-43a6-b31f-dc28999942a2/6.png Resources - Event Marketer Wrapped 2025: Celebrating 45 Leaders Who Shaped B2B Events This Year - Emily Dilbeck Global Field Marketing Manager @ Unbound IA Emily brings a creative, challenger mindset to field marketing—designing experiences that break the mold and spark real conversations rather than forgettable touchpoints. With years in the events and marketing space, she’s known for turning bold ideas into programs that fuel connection, buzz, and real pipeline impact. https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/2eafc723-4c57-426d-a8c7-e75409503d60/7.png Resources - Event Marketer Wrapped 2025: Celebrating 45 Leaders Who Shaped B2B Events This Year - Katie Ray Head of Marketing @ Tamnoon Katie brings a customer-first, community-driven approach to marketing—shaped by years of experience across sales, consulting, and strategic campaigns. Now in her new role at Tamnoon, she’s applying her blend of curiosity, clarity, and “why”-driven leadership to help grow and engage the audiences that matter most. https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/68e78800-1d4c-49f1-a05e-579a3cc660d9/8.png Resources - Event Marketer Wrapped 2025: Celebrating 45 Leaders Who Shaped B2B Events This Year - Kayla Drake Director of Field Marketing & ABM @ STACKADAPT With more than a decade in field marketing, Kayla has built a reputation for high-impact programs that accelerate pipeline and bring sales and marketing together in meaningful ways. At StackAdapt, she leads field and ABM strategy with a blend of creativity, community-focus, and data-driven execution—while continuing to mentor rising event marketers and champion the industry as a whole. https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/639068a7-158c-4c7b-a239-74126b8bfcd8/9.png Resources - Event Marketer Wrapped 2025: Celebrating 45 Leaders Who Shaped B2B Events This Year - Molly Brown Senior Field Marketing Manager @ Orum Molly is a one-woman event powerhouse—equally at home building global programs from scratch or jumping in to handle the scrappiest onsite details. At Orum, she brings strategy, calm energy, and cross-team collaboration together to create field experiences that are memorable, impactful, and actually move the needle. https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/003ceaee-dbc9-4d1a-ab6f-82cd8f7fdf83/10.png Resources - Event Marketer Wrapped 2025: Celebrating 45 Leaders Who Shaped B2B Events This Year - Rosie De La Cruz Senior Demand Generation Manager, Events @ Customer.io Rosie brings a storyteller’s heart to experiential marketing, curating community events and webinars that feel genuinely human. At Customer.io, she helps transform even the smallest trade show booths into immersive, otherworldly brand experiences—proving that thoughtful design and big imagination can turn a tiny footprint into a whole world. https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/cab28b59-9a00-4d28-a04e-101024b5870c/11.png Resources - Event Marketer Wrapped 2025: Celebrating 45 Leaders Who Shaped B2B Events This Year - Sam Trieu Senior Events Program Manager @ Clio Sam creates thoughtful, revenue-minded brand experiences for startups and scaleups—pairing backend logistics expertise with strong cross-functional collaboration. In her work, she helps bring events from concept to completion with a focus on impact, creativity, and experiences that genuinely resonate with the audiences they’re built for. https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/5e59bd5e-6c7e-4f24-90d9-33ca346b592c/12.png Resources - Event Marketer Wrapped 2025: Celebrating 45 Leaders Who Shaped B2B Events This Year - Sarah Kamp Senior Manager, Field Marketing & ABM @ Betterworks Sarah leads field marketing and ABM at Betterworks, bringing more than a decade of SaaS experience to the events, campaigns, and programs that drive pipeline and global engagement. She’s known for building strategic, cross-functional initiatives that connect the right audiences with the right moments—turning marketing into real momentum for the business. https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/49c22908-3b37-44bf-80f2-c84d1d6fae3a/13.png Resources - Event Marketer Wrapped 2025: Celebrating 45 Leaders Who Shaped B2B Events This Year - Nikki Morrison Senior Field Marketing Manager @ UpGuard Nikki brings a rare mix of adaptability, curiosity, and strategic planning to her work in field marketing. With a background that spans marketing, fundraising, events, and agile leadership, she thrives in fast-moving environments—helping UpGuard show up with programs that are thoughtful, collaborative, and built for real impact. https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/0677048a-885a-4c91-aa0d-e711abfd641c/14.png Resources - Event Marketer Wrapped 2025: Celebrating 45 Leaders Who Shaped B2B Events This Year - Cole Sales Senior Manager, Conference Events & Meeting Planning @ Golf Course Superintendents Association of America Cole leads the planning and execution of GCSAA’s Annual Conference and Trade Show—one of the largest events in the golf course management industry—bringing strategy, creativity, and seamless logistics together at scale. Known for his collaborative leadership and insight-driven approach, he helps shape experiences that engage thousands of attendees while moving the association’s mission and milestones forward. https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/2bd413d9-f524-4303-886c-63886bbcf622/15.png Resources - Event Marketer Wrapped 2025: Celebrating 45 Leaders Who Shaped B2B Events This Year - Isabelle Ballard Event Fulfillment Manager @ CustomerMining With experience spanning events, facilities, and operations, Isabelle brings a versatile, people-first approach to creating memorable event experiences. At CustomerMining, she helps transform programs into moments that spark connection and leave a lasting impact—blending creativity, logistics, and a genuine passion for bringing people together. https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/d9fdc7aa-3d9d-4ba7-8d97-9da9dabad3c8/16.png Resources - Event Marketer Wrapped 2025: Celebrating 45 Leaders Who Shaped B2B Events This Year - Sarah Sathre Event Marketing Manager @ IVO Sarah brings more than a decade of large-scale event and meeting planning experience to her work at IVO, where she leads the strategy and execution of high-impact programs that drive brand awareness and measurable results. Known for blending precision, creativity, and cross-functional collaboration, she helps create experiences that resonate long after the event is over. https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/0acac95f-08d5-4704-8599-b88e8765dea3/17.png Resources - Event Marketer Wrapped 2025: Celebrating 45 Leaders Who Shaped B2B Events This Year - Sasha Knipe Managing Director @ The Event Collective With more than a decade of experience across marketing, channel programs, and global event management, Sasha brings a strategic, impact-driven approach to every experience she leads. At The Event Collective, she’s focused on turning business strategy into events that elevate brands, spark connection, and drive measurable results. https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/f408a8b7-156d-4a41-9adf-eeec49d63c3a/18.png Resources - Event Marketer Wrapped 2025: Celebrating 45 Leaders Who Shaped B2B Events This Year - Kristine Dill Director of Events, Gravyty Kristine leads the full event portfolio at Gravyty, bringing a data-driven, revenue-aligned approach to conferences, field activations, and third-party programs. With extensive experience across global B2B SaaS events, she’s known for turning complex, multi-channel strategies into high-impact experiences that strengthen pipeline, elevate brand, and engage the communities she serves. https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/388db707-d9fe-4ceb-a049-33ad56ea76c5/19.png Resources - Event Marketer Wrapped 2025: Celebrating 45 Leaders Who Shaped B2B Events This Year - Natasha Rogers Marketing Events Manager, Bankjoy Natasha is a webinar and events leader who blends empathy, creativity, and calm-in-the-chaos energy to bring Bankjoy’s experiences to life. This year, she played a key role in producing Bankjoy Elevate in Nashville—a one-of-a-kind customer conference that balanced intimacy with “wow” moments and delivered stronger attendance, standout feedback, and deeper client relationships. https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/5e463234-0ad8-4134-94e6-47750dc372bc/20.png Resources - Event Marketer Wrapped 2025: Celebrating 45 Leaders Who Shaped B2B Events This Year - Jamie De Martini Associate Director, Strategic Events, Cockroach Labs With 15 years of experience designing and executing global events, Jamie brings strategic leadership and creative problem-solving to every program she touches. This year, she helped Cockroach Labs deliver standout experiences across major tradeshows and Roach Fest World Tour, shaping memorable, high-impact moments for the brand and its community. https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/c05b3013-09b9-4ad8-ae53-88366fb3212d/21.png Resources - Event Marketer Wrapped 2025: Celebrating 45 Leaders Who Shaped B2B Events This Year - Brittni Kooy Senior Marketing Coordinator @ PDQ Brittni is a B2B SaaS marketer with a builder’s mindset—scaling PDQ’s event and webinar programs, driving revenue impact, and collaborating closely with revenue teams to turn experiences into measurable pipeline. With a focus on in-person events, cross-functional campaigns, and data-backed execution, she’s played a key role in shaping PDQ’s growth through thoughtful, high-impact programs. https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/05aa6f36-23bf-4cf4-a6ba-9e22a57e2d19/22.png Resources - Event Marketer Wrapped 2025: Celebrating 45 Leaders Who Shaped B2B Events This Year - Jordan Wynne Senior Manager, Event Marketing @ Sysdig Jordan is an experienced event strategist who blends meticulous planning with data-driven insight to create high-impact programs. At Sysdig, he focuses on events that elevate brand presence, engage key decision-makers, and drive meaningful revenue and pipeline growth across the business. https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/40819d5d-06db-4036-abbc-001466151482/23.png Resources - Event Marketer Wrapped 2025: Celebrating 45 Leaders Who Shaped B2B Events This Year - Jessica Gaughan Senior Events Marketing Manager @ SandboxAQ With more than a decade in event marketing and production, Jessica specializes in crafting experiences that spark conversation and strengthen brand connection. At SandboxAQ, she blends creative storytelling with sharp operational execution—bringing teams together to develop events that resonate, innovate, and deliver memorable “wow” moments. https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/d256175d-17a3-4e56-8b8d-772a2a1a5bce/24.png Resources - Event Marketer Wrapped 2025: Celebrating 45 Leaders Who Shaped B2B Events This Year - Holly West Manager, Field Marketing @ Alma Holly is an experienced event and partnerships strategist who’s helped high-growth startups and major organizations build meaningful brand presence. At Alma, she leads the B2B field marketing program—shaping conferences, webinars, and in-person events that grow awareness and spark top-of-funnel engagement. https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/e6a7a695-cff0-4cc7-9d18-44487a143bb5/25.png Resources - Event Marketer Wrapped 2025: Celebrating 45 Leaders Who Shaped B2B Events This Year - Hollie Mhlanga Senior Events Manager @ Overhaul Hollie is a driven B2B event strategist with experience delivering high-impact conferences and tradeshows across global tech and software brands. At Overhaul, she helped bring Risk Ready to life—an event built on meaningful connections, strong cross-functional partnership, and thoughtful, memorable attendee experience from concept to execution. https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/f9b2bef5-ddaa-4901-8e37-6b0c21a63cca/26.png Resources - Event Marketer Wrapped 2025: Celebrating 45 Leaders Who Shaped B2B Events This Year - Fabi Rocha Regional Field & Partner Marketing Manager, U.S. West Coast & LATAM @ Snyk Fabi is a seasoned marketer who knows how to make regional programs work harder. At Snyk, she plans and executes field events, partner activations, and ABM plays tailored to West Coast and LATAM audiences, helping teams build relationships, accelerate deals, and show up with purpose in every market. https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/42426035-77f4-4446-9e48-afcef376516f/27.png Resources - Event Marketer Wrapped 2025: Celebrating 45 Leaders Who Shaped B2B Events This Year - Amanda Meekin Manager, Corporate Events @ AlayaCare Amanda plays a key role in shaping how AlayaCare shows up through events—owning everything from user conferences to executive roundtables and field activations. She creates programs that foster connection, deepen customer engagement, and support the company’s growth goals. https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/bdea7007-08b0-4d75-bb32-d14648cac52b/28.png Resources - Event Marketer Wrapped 2025: Celebrating 45 Leaders Who Shaped B2B Events This Year - Melissa Cheng Event and Field Marketing Lead @ Sentry Melissa brings more than a decade of strategic event and campaign experience to her role at Sentry. She blends data-driven insight with creative vision to lead programs that engage developer communities and contribute meaningfully to brand growth. https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/a7236252-5a70-4408-a0a4-888bff4ff86a/29.png Resources - Event Marketer Wrapped 2025: Celebrating 45 Leaders Who Shaped B2B Events This Year - Meghan Lynch Evangelist Officer @ InGo Meghan brings high energy and big imagination to every event and activation she touches. At InGo, she champions the intersection of storytelling and technology—building connections, elevating brand presence, and creating experiences that spark real impact in the B2B space. https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/b0ffe10c-b33f-4797-96b3-9a0904d86b7d/30.png Resources - Event Marketer Wrapped 2025: Celebrating 45 Leaders Who Shaped B2B Events This Year - Deirdre Oosterman Marketing Events Lead @ CodeSignal Deirdre is a tenacious event marketer who excels at crafting attendee-first experiences. At CodeSignal, she brings strategic thinking, process-driven execution, and strong cross-functional collaboration to programs that move fast and make an impact. https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/19153016-1ba3-41f0-91a5-bc60a0a9de6d/31.png Resources - Event Marketer Wrapped 2025: Celebrating 45 Leaders Who Shaped B2B Events This Year - Noelle Peterson Senior Director, Global Event Experiences & FIeld Marketing @ UserTesting Noelle oversees UserTesting’s global events and field marketing programs, designing experiences that blend creativity, strategy, and meaningful engagement. Her work highlights how intentional details—like unexpected moments of delight—can spark conversation and deepen customer connection. https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/748820d3-fc65-45c0-bfac-a50a8ab24662/32.png Resources - Event Marketer Wrapped 2025: Celebrating 45 Leaders Who Shaped B2B Events This Year - Hannah Mans Sr Director of ABM & Field Marketing @ Superside At Superside, Hannah leads ABM and field marketing with a focus on thoughtful experiences and data-backed strategy. Her recent VIP dinner in Amsterdam—bringing together leaders from global brands for candid conversations on AI and creativity—showcases her talent for creating gatherings that resonate. https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/6501fb8e-8389-4eb2-9a74-e43cbee24da6/33.png Resources - Event Marketer Wrapped 2025: Celebrating 45 Leaders Who Shaped B2B Events This Year - Denise Hibbard Head of Events & FIeld Marketing @ Zapier Denise is an experience-driven event leader who designs gatherings that help people feel seen, welcomed, and ready to connect. At Zapier, she built the events function from the ground up—scaling its flagship user conference to 11,000+ attendees and shaping field programs rooted in depth, intention, and meaningful conversation. https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/d1ac9bad-e723-4f01-b4e0-28a6cfab7773/34.png Resources - Event Marketer Wrapped 2025: Celebrating 45 Leaders Who Shaped B2B Events This Year - Laura Lilley Global Event Marketing @ Hootsuite At Hootsuite, Laura shapes global event strategy and experiential campaigns designed to spark connection and support pipeline goals. Her recent “Insights Fountain” booth showed her knack for blending creativity with business impact, transforming a standard trade show presence into something unexpected and genuinely engaging. https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/cc0c8a50-124d-4095-a0ea-798190d21ee7/35.png Resources - Event Marketer Wrapped 2025: Celebrating 45 Leaders Who Shaped B2B Events This Year - Jesse Jay Manager, Event Marketing @ Seismic Jesse plays a key role in bringing Seismic’s biggest moments to life, including the SHIFT conference and Seismic Activity. From uniting global teams in Dallas to energizing the company around its strategic priorities, Jesse helps create experiences that strengthen connection and set the tone for the year ahead. https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/01cfcf52-4ae9-4172-8f1c-402d97f961db/36.png Resources - Event Marketer Wrapped 2025: Celebrating 45 Leaders Who Shaped B2B Events This Year - Jonathan Young VP of Marketing @ SmartVault Jonathan is a dynamic marketing leader with experience spanning product, demand generation, partnerships, and GTM strategy. At SmartVault, he brings this breadth together to guide brand growth, align teams, and build scalable marketing engines that deliver measurable business impact. https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/2abd1a4a-f110-470f-9c02-35a68de008dd/37.png Resources - Event Marketer Wrapped 2025: Celebrating 45 Leaders Who Shaped B2B Events This Year - Christina Mikhail Vice President of Enablement @ Writer Christina is a cross-functional leader with a strong background in customer success, product influence, and operational excellence. At Writer, she helps teams orchestrate AI-powered work through thoughtful enablement programs that drive alignment, capability, and meaningful business impact. https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/16890b79-68fd-4a1e-b151-4b960cf459fd/38.png Resources - Event Marketer Wrapped 2025: Celebrating 45 Leaders Who Shaped B2B Events This Year - Kathleen Booth VP of Marketing @ Sequel.io Kathleen is a long-time B2B leader whose career spans storytelling, community building, and full-spectrum go-to-market strategy. At Sequel.io, she leads marketing with a belief in the power of human connection—championing events as a core brand and growth engine while helping marketers build richer, data-driven webinar and virtual experiences. https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/42fec5c3-273d-48bd-bbe0-b12f8a95e952/39.png Resources - Event Marketer Wrapped 2025: Celebrating 45 Leaders Who Shaped B2B Events This Year - Alexandra Scott Marketing Operations Manager @ PerformYard Alexandra blends marketing operations expertise with a passion for memorable experiences, optimizing systems and campaigns while contributing to field strategies that turn engagement into real pipeline. She’s equally at home in the DC creative community, where she brings that same mix of curiosity and connection to local events and collaborations. https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/cd5a85fc-1b22-4806-b4cd-a7d7594a5051/40.png Resources - Event Marketer Wrapped 2025: Celebrating 45 Leaders Who Shaped B2B Events This Year - Limor Baum Global Events Manager @ Docebo Limor is an experiential marketer who turns brand strategy into high-impact moments that audiences remember. At Docebo, she helps bring global events to life—from energetic booths to community-driven activations like UNLEASH World Paris—creating thoughtful, on-brand experiences that spark connection and showcase the company’s vision for learning transformation. https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/f2af10f9-b574-4bcc-b70f-37ccb5fbd270/41.png Resources - Event Marketer Wrapped 2025: Celebrating 45 Leaders Who Shaped B2B Events This Year - Ana Rada George Director, Global Field Marketing @ DISCO Ana’s career bridges startup scrappiness and enterprise-level execution, giving her a unique perspective on how to build marketing programs that work. At DISCO, she helps lead global field initiatives, drawing on her strength in integrated communications, sales alignment, and event management to create programs that resonate. https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/b73f80bc-36bb-489b-95c0-c9d1df65bc32/42.png Resources - Event Marketer Wrapped 2025: Celebrating 45 Leaders Who Shaped B2B Events This Year - Kelly Meraz Neilson Director of Field Marketing @ SchoolAI Kelly leads field marketing at SchoolAI with a deep commitment to elevating educators and celebrating the impact they make. Her event work creates space for meaningful conversations—around new ideas, shared challenges, and innovative tools—all in service of helping schools see every student, every day. https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/c4b6dbd5-bef8-42c9-bdda-ab9f33bb39e2/43.png Resources - Event Marketer Wrapped 2025: Celebrating 45 Leaders Who Shaped B2B Events This Year - Natalie Jagoda Sr. Field Marketing Manager @ Dialpad Natalie is a results-driven field marketer known for designing high-impact programs—from roadshows to conferences—that blend strong strategy with creative flair. At Dialpad, she helps elevate brand presence with unique booth moments (involving real robots!) while driving engagement, pipeline, and measurable event performance. https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/e2b20d14-47aa-4b39-b51d-f3bddac68113/44.png Resources - Event Marketer Wrapped 2025: Celebrating 45 Leaders Who Shaped B2B Events This Year - Roni Romo Field Marketing @ Rubrik Roni approaches field marketing with a people-first mindset, focusing on how experiences make audiences feel as much as what they deliver. With nearly a decade of experience crafting multi-channel campaigns, she helps Rubrik build meaningful brand moments that spark connection and drive demand. https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/b97e620f-54a6-4bec-b8d2-bdbe394f0688/45.png Resources - Event Marketer Wrapped 2025: Celebrating 45 Leaders Who Shaped B2B Events This Year - Victoria Loveless Director ABX & Field Marketing @ Kantata Victoria leads ABX and field marketing at Kantata, shaping targeted programs that engage high-value accounts and support complex client journeys. She’s known for building integrated campaigns, partnering closely with sales, and driving revenue-impacting programs that strengthen both brand visibility and customer experience. https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/04895f17-e418-4856-9970-43790e1666ca/46.png Resources - Event Marketer Wrapped 2025: Celebrating 45 Leaders Who Shaped B2B Events This Year - Alex Murcia Director, Field Marketing & ABM @ ZoomInfo Alex brings a blend of data, creativity, and connection to his work at ZoomInfo. He leads a high-performing field and ABM team, designing full-funnel programs that engage target accounts and support GTM goals—always with an eye toward the human moments that move business forward. https://www.planwellco.com/resources/event-marketer-hot-takes monthly 0.5 2026-02-12 https://www.planwellco.com/resources/the-spring-debrief-2025-35-lessons-from-event-marketers monthly 0.5 2025-09-12 https://www.planwellco.com/resources/eventmarketerwrapped monthly 0.5 2025-12-04 https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/5f8c922f-4e5f-4679-b7a0-4552025c4e7b/Adrienne+Lichten.png Resources - Event Marketer Wrapped 2024: Celebrating 30 Leaders Who Made an Impact in Event Marketing This Year - Adrienne Lichten Company: Incident.io Position: Event Marketing Manager Adrienne Lichten, Event Marketing Manager at Incident.io, brings a wealth of experience in crafting events that boost brand visibility and foster deep audience engagement. With a background that spans roles at DataGrail and Cedar, she has honed her expertise in both experiential and event marketing. Adrienne's strategic approach and meticulous attention to detail have consistently set her apart in the industry. Most recently, she was a key player in the success of Sev0, Incident.io’s user conference, where her leadership helped create a memorable and impactful experience for attendees. Her ability to seamlessly blend creativity with execution ensures that every event leaves a lasting impression. For a closer look at Sev0 and more of her work, check out Incident.io’s LinkedIn page! https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/eec6e4fc-05f9-49b8-b60b-17c71d34288e/Ashley+Nuske.png Resources - Event Marketer Wrapped 2024: Celebrating 30 Leaders Who Made an Impact in Event Marketing This Year - Ashley Nuske Company: Overhaul Position: Director, Global Corporate Events Ashley Nuske, Director of Global Corporate Events at Overhaul, leads the charge in creating integrated event strategies that drive impressive results. With over two years in her current role, Ashley has mastered the art of managing large-scale events, from logistics and budgeting to collaborating with cross-functional teams. Her efforts have secured significant ROI and pipeline growth, reinforcing her ability to deliver impactful, high-visibility events. Whether it’s orchestrating major trade shows or targeted micro-events, Ashley’s strategic approach and meticulous attention to detail shine through. By aligning event strategies with broader marketing objectives, she ensures that every event contributes meaningfully to Overhaul’s growth. Check out more about her transformative work on Overhaul’s LinkedIn page! https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/07e03bcd-d3c4-4095-90c5-2a83aa7227e1/Amy+Walter.png Resources - Event Marketer Wrapped 2024: Celebrating 30 Leaders Who Made an Impact in Event Marketing This Year - Amy Walter Company: Atlassian Position: Head of Events Amy Walter, Head of Events at Atlassian, brings over 17 years of expertise in orchestrating global marketing campaigns and event programs that drive long-term growth and community engagement. Her leadership has been instrumental in shaping Atlassian’s event portfolio, aligning strategy with business objectives to deliver impactful experiences. With a knack for managing large budgets and distributed teams, Amy’s comprehensive approach ensures seamless execution from start to finish. Passionate about event production, attendee journey creation, and strategic development, Amy thrives in high-growth environments, bringing innovation to every project she touches. For more insights into her impressive career and contributions, take a look at Amy’s LinkedIn! https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/67b916e6-2e21-4b6a-9c98-b86a83cf6be4/Austin+Sandmeyer.png Resources - Event Marketer Wrapped 2024: Celebrating 30 Leaders Who Made an Impact in Event Marketing This Year - Austin Sandmeyer Company: Sendoso Position: Head of Growth and Customer Marketing Austin Sandmeyer, Head of Growth & Customer Marketing at Sendoso, is known for his innovative approach to B2B marketing, consistently thinking outside the box to create memorable experiences. His knack for blending creativity with strategy has led to standout initiatives like Sendoso’s Real Retreat and their baseball-themed booth with a trading card game at Inbound. These events not only captivate attendees but also drive meaningful engagement and brand visibility. With a passion for go-to-market strategies and a deep understanding of digital marketing, Austin has been pivotal in enhancing customer connections at Sendoso. Beyond his professional accomplishments, he co-founded A&A Apothecary, further showcasing his entrepreneurial spirit. For more insights into Austin’s creative marketing journey, check out his profile on LinkedIn! https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/259f5dee-45c3-42f7-8af3-fc22917f164d/Bethany+Murphy.png Resources - Event Marketer Wrapped 2024: Celebrating 30 Leaders Who Made an Impact in Event Marketing This Year - Bethany Murphy Company: 6sense Position: Senior Director, Events Bethany Murphy is currently the Senior Director of Events at 6sense, where she leverages her extensive expertise in corporate and non-profit educational events. With a strong foundation in event strategy, budget management, and logistical execution, Bethany has been instrumental in orchestrating impactful experiences that align with business goals. One of her notable achievements includes leading the planning for 6sense Breakthrough, a flagship event that showcases her ability to deliver high-caliber, engaging experiences. Bethany’s skill set spans across venue sourcing, contract negotiations, and the meticulous coordination of every event detail, ensuring seamless execution from start to finish. For a closer look at her work on 6sense Breakthrough and more, visit her LinkedIn profile! https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/5bc8d9b4-04ab-46dd-915f-0f880eede91d/Brianna+Rohrhoff.png Resources - Event Marketer Wrapped 2024: Celebrating 30 Leaders Who Made an Impact in Event Marketing This Year - Brianna Rohrhoff Company: Gong Position: Senior Manager, Global Event Marketing Brianna Rohrhoff, Senior Manager of Global Event Marketing at Gong, brings over a decade of experience in leading corporate events and integrated marketing campaigns that deliver measurable business growth. At Gong, she oversees a $2M annual budget and spearheads the planning and execution of flagship events like Celebrate, which has driven impressive results, including $109M in pipeline and $21.6M in closed-won deals in FY24. Known for her ability to drive brand engagement through innovative event concepts, Brianna excels in cross-functional collaboration, ensuring seamless integration with overall business strategies. Her data-driven approach and creative problem-solving have consistently resulted in high-impact events that strengthen customer relationships and generate significant pipeline. Learn more about Brianna’s expertise and her work at Gong by visiting her LinkedIn profile! https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/96aa2086-a3d2-4b04-82ab-dae9316fd0ca/Camille+%28White-Stern%29+Arnold.png Resources - Event Marketer Wrapped 2024: Celebrating 30 Leaders Who Made an Impact in Event Marketing This Year - Camille (White-Stern) Arnold Company: Splash Position: Director of Experiential Marketing Camille (White-Stern) Arnold, Director of Experiential Marketing at Splash, is at the forefront of creating events and community strategies that not only influence the pipeline but also amplify the Splash brand across multiple channels. With nearly 15 years of experience spanning industries like music, fashion, and technology, Camille brings a rich blend of creativity, data-driven strategy, and collaborative ideation to her role. She also hosts Checked In with Splash, a podcast that dives deep into best practices and stories from event professionals. Passionate about inspiring others, Camille's leadership at Splash is marked by her commitment to crafting meaningful, impactful events that resonate with audiences and drive results. To learn more about her work and contributions, check out her LinkedIn profile! https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/062b137d-7070-42cd-a7da-837733e4f59f/Celeste+Kathleen.png Resources - Event Marketer Wrapped 2024: Celebrating 30 Leaders Who Made an Impact in Event Marketing This Year - Celeste Kathleen Company: LaunchBoom Position: Director of Events Celeste Kathleen, Director of Events at LaunchBoom, channels her remarkable journey of overcoming adversity into empowering product creators and entrepreneurs. With expertise in event marketing and community building, Celeste plays a pivotal role in organizing impactful events like the Crowdfunded Summit, the world’s largest virtual crowdfunding conference. Her efforts help innovators transform their ideas into thriving 7-figure businesses. Passionate about storytelling and authentic connections, Celeste not only drives event success but also teaches valuable skills to others, drawing from her personal experiences. At LaunchBoom, she contributes to a global team that has generated over $100M in revenue for clients. Discover more about her inspiring journey and professional insights on her LinkedIn profile! https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/50972454-df94-4a24-bed0-c867d0122f58/Darcy+Dobis.png Resources - Event Marketer Wrapped 2024: Celebrating 30 Leaders Who Made an Impact in Event Marketing This Year - Darcy Dobis Company: Ashby Position: Event Leader Darcy Dobis, Event Leader at Ashby, is renowned for her ability to blend creativity with strategy, ensuring that every event is uniquely tailored to meet business objectives and enhance audience engagement. With a background that includes roles as Senior Field Marketing Manager at Encamp and Event Marketing Contractor at Planwell, Darcy brings a wealth of experience in event management and corporate events. Her meticulous planning process and innovative approach have consistently resulted in events that not only captivate attendees but also drive measurable outcomes. For more insights into Darcy’s expertise and her contributions to Ashby, check out her LinkedIn profile! https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/7cc847a0-34bc-47b9-953f-f0d2215f446c/Devin+Cleary.png Resources - Event Marketer Wrapped 2024: Celebrating 30 Leaders Who Made an Impact in Event Marketing This Year - Devin Cleary Company: CyberArk Position: Head of Experiential Marketing Devin Cleary, Head of Experiential Marketing at CyberArk, brings over 17 years of expertise in crafting and managing diverse marketing programs across B2B, nonprofit, and consumer markets. Known for his ability to lead world-class in-person, virtual, and hybrid events, Devin has a proven track record of driving brand loyalty and achieving measurable business results. His leadership in change management and team building has consistently resulted in high-performance outcomes. Recognized for his contributions to the industry, Devin has earned accolades such as the Virtual Events Institute's Smart 100 and Connect Association's 40 Under 40. His strategic approach to experiential marketing continues to shape CyberArk’s global events and customer engagement programs. For more on Devin’s innovative work and achievements, visit his LinkedIn profile! https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/0e883aa6-041b-427c-a3e1-5a8daf79e4dc/Denise+Hibbard.png Resources - Event Marketer Wrapped 2024: Celebrating 30 Leaders Who Made an Impact in Event Marketing This Year - Denise Hibbard Company: Zapier Position: Head of Events Marketing Denise Hibbard, Head of Events Marketing at Zapier, is a seasoned event professional with a talent for crafting engaging experiences that foster meaningful connections. Leading the company’s events marketing strategy, Denise is at the helm of initiatives like ZapConnect, Zapier’s annual virtual user conference, where she brings her passion for seamless event execution and audience engagement to life. Before joining Zapier, Denise oversaw B2B marketing for DJI’s North American Enterprise division, including managing their annual user conference. Her expertise in both virtual and in-person events, combined with a keen eye for strategic marketing, makes her a standout in the industry. Outside of her professional life, Denise enjoys exploring the outdoors, practicing AcroYoga, and traveling to new destinations. Learn more about her journey and insights on her LinkedIn profile! https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/32353e11-23b7-49a3-a193-5e0257e92b63/Jess+Toro.png Resources - Event Marketer Wrapped 2024: Celebrating 30 Leaders Who Made an Impact in Event Marketing This Year - Jessica Toro Company: Hostaway Position: Events Manager Jess Toro, Events Manager at Hostaway, is an accomplished event strategist with a keen focus on data-driven results. From non-profit galas to corporate conferences, Jess has navigated various event landscapes with expertise in logistics, trade shows, and global events. Her passion for flawless execution and innovation shines through in every project, particularly in her leadership role for Hostaway's user conference, Hostchella. With a background in History and Tourism Studies, Jess blends creativity with analytical insights to demonstrate the tangible impact of events. Outside of work, she enjoys exploring with her partner and two dogs, drawing inspiration from the world around her. For more about Jess’s journey and her work on Hostchella, visit her LinkedIn profile! https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/bef395fa-df0f-4913-b45f-e05c983a7046/Jonathan+Kazarian.png Resources - Event Marketer Wrapped 2024: Celebrating 30 Leaders Who Made an Impact in Event Marketing This Year - Jonathan Kazarian Company: Accelevents Position: Founder & CEO Jonathan Kazarian, Founder & CEO of Accelevents, is transforming the landscape of B2B events with a platform that simplifies and enhances the event planning process. Accelevents offers a comprehensive solution for in-person, virtual, and hybrid events, providing customizable features that empower organizers to create engaging and seamless experiences. Jonathan’s mission is to ensure event organizers can sleep easy the night before their events, knowing they have the tools to succeed. In addition to his role at Accelevents, Jonathan is a leading voice on LinkedIn, regularly sharing valuable insights and knowledge about B2B events. His thought leadership helps event professionals navigate challenges and elevate their event strategies. To follow his insights and learn more about his work, visit his LinkedIn profile! https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/6469a897-b213-41fb-b490-1711c47583da/Kathryn+Frankson.png Resources - Event Marketer Wrapped 2024: Celebrating 30 Leaders Who Made an Impact in Event Marketing This Year - Kathryn Frankson Company: Money20/20 Position: Global Director of Marketing Kathryn Frankson, Global Director of Marketing at Money20/20, is a seasoned marketing leader known for her storytelling prowess and strategic insights. With a career that spans B2B sales and marketing, Kathryn brings a unique blend of creativity and data-driven decision-making to her role. At Money20/20, she oversees the marketing strategy for premier fintech events across the globe, driving brand growth, audience engagement, and event success. Kathryn's passion for storytelling and her background in sales have made her an influential figure in the event industry. Her work not only focuses on delivering impactful experiences but also on fostering inclusivity, as seen in her advisory role with Change the Stage. When she’s not driving marketing initiatives, Kathryn is a certified yoga instructor, avid tea enthusiast, and dedicated reader. For more about her journey and insights, visit her LinkedIn profile! https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/d5f3dddd-e913-4444-9764-06bcc84d3d3f/Katie+Ray.png Resources - Event Marketer Wrapped 2024: Celebrating 30 Leaders Who Made an Impact in Event Marketing This Year - Katie Ray Company: Demandbase Position: Sr. Customer & Community Marketing Manager Katie Ray, Sr. Customer & Community Marketing Manager at Demandbase, has cultivated a career centered around community, sales, and marketing. With a rich background in launching and growing communities, Katie has a knack for creating strategic campaigns that attract and engage customers. With accolades such as CMX Speaker of the Year and Sales Hacker’s Most Dynamic Women in Sales, Katie is a recognized thought leader in the community space. Beyond her professional pursuits, she enjoys long walks at Costco with her husband and playing with her energetic dogs. To learn more about her contributions and community insights, visit her LinkedIn profile! https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/8686b7c4-87b5-4472-8c7f-a2cc755c3ce9/Kayla+Drake.png Resources - Event Marketer Wrapped 2024: Celebrating 30 Leaders Who Made an Impact in Event Marketing This Year - Kayla Drake Position: Director of Field Marketing Kayla Drake, Former Director of Field Marketing at Apollo.io, is a seasoned expert with over a decade of experience in shaping event strategies and leading field marketing teams for SaaS startups through IPOs and acquisitions. Her proficiency in orchestrating tradeshows and delivering unique event experiences has made her a driving force in the B2B tech space. Kayla’s expertise spans event coordination, vendor management, pipeline acceleration, and sales enablement. Known for her passion for the events community, Kayla brings marketing activations to life through her innovative approach to field marketing. Her dedication to creating impactful, data-driven events continues to accelerate growth and engagement. For more on Kayla’s journey and her dynamic approach to field marketing, visit her LinkedIn profile! https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/913bc370-23dc-49db-a85c-401f186976a6/Kim+Katz.png Resources - Event Marketer Wrapped 2024: Celebrating 30 Leaders Who Made an Impact in Event Marketing This Year - Kim Katz Company: Responsive Position: Senior Manager, Field & Event Marketing Kim Katz, Senior Manager of Field & Event Marketing at Responsive, is a seasoned event producer with a passion for creating engaging experiences that build brand loyalty and excitement. With a commitment to working for mission-driven companies, Kim has successfully executed a variety of high-profile events, from a cross-country Disney Junior Summer tour to pivotal marketing activations for Salesforce. Kim's expertise in strategic event planning ensures that every experience she crafts resonates with attendees and supports business objectives. For more about her impactful work and innovative approach, visit her LinkedIn profile! https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/1bf274df-381e-4a10-9fbf-d22150d4d547/Kris+Jenkins.png Resources - Event Marketer Wrapped 2024: Celebrating 30 Leaders Who Made an Impact in Event Marketing This Year - Kris Jenkins Company: Mobly Position: Co-Founder Kris Jenkins, Co-Founder of Mobly, is a versatile leader and lifelong learner, bringing a wealth of experience in product and engineering leadership, partner strategy, and entrepreneurship. At Mobly, Kris is revolutionizing sales and marketing lead capture with a mobile-first approach, helping teams streamline engagement at events and seamlessly integrate with CRM or MAP tools. With a rich history in building partner ecosystems, notably at ON24 and Workfront, Kris has consistently driven growth through strategic alliances and innovative product integrations. Beyond his entrepreneurial ventures, he’s the creator and host of The Utah CTO Show, sharing insights from Utah's tech leaders. To explore Kris’s dynamic career and his innovative contributions, visit his LinkedIn profile! https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/b55303d9-2d90-4c60-9295-d0164e915753/Liat+Kozouch.png Resources - Event Marketer Wrapped 2024: Celebrating 30 Leaders Who Made an Impact in Event Marketing This Year - Liat Kozouch Company: Hyro Position: Field Marketing Lead Liat Kozouch, Field Marketing Lead at Hyro, is celebrated for her expertise in orchestrating field marketing events that not only drive pipeline but also create meaningful customer engagements. With a background in managing large-scale conferences and sponsorships, Liat’s career highlights her ability to blend strategic planning with hands-on execution. Her dedication to fostering impactful customer interactions continues to elevate Hyro’s presence in the market. For more on Liat’s contributions and insights, check out her LinkedIn profile! https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/2b7beb3b-e9fd-4b9d-993c-5568881f2a68/Mallory+Meyer.png Resources - Event Marketer Wrapped 2024: Celebrating 30 Leaders Who Made an Impact in Event Marketing This Year - Mallory Meyer Company: Remodel Health Position: Director of Marketing Mallory Meyer, Director of Marketing at Remodel Health, plays a pivotal role in driving strategic marketing initiatives and leading the charge for the company’s annual user conference, AIM. Under her leadership, AIM has doubled in size for three consecutive years, showcasing her ability to scale events and deliver impactful experiences that resonate with attendees. With a strong background in event management and strategic communications, Mallory combines her marketing expertise with a passion for fostering meaningful connections through events. Her work continues to elevate Remodel Health’s brand and customer engagement. For more about Mallory’s journey and achievements, check out her LinkedIn profile! https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/d989e74b-27f8-4fe9-97c1-04422b61aefb/Melanie+Reid.png Resources - Event Marketer Wrapped 2024: Celebrating 30 Leaders Who Made an Impact in Event Marketing This Year - Melanie Reid Company: Riskified Position: Head of Strategic Events Melanie Reid, Head of Strategic Events at Riskified, is a highly motivated event professional with extensive experience in orchestrating global flagship and field event experiences for technology companies. Her passion lies in crafting positive attendee experiences through meticulous planning and seamless execution. Melanie excels in integrating event strategies with business objectives, creating annual portfolios that drive both team support and organizational growth. With expertise in event logistics, cross-functional project management, and ABX strategy, Melanie thrives in both hands-on roles and collaborative environments, effectively managing event elements with vendors and teammates. For more insights into Melanie’s strategic approach and her impactful work at Riskified, visit her LinkedIn profile! https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/110486ec-27ac-4415-b926-af1a99fbe284/Mikaela+Karcher.png Resources - Event Marketer Wrapped 2024: Celebrating 30 Leaders Who Made an Impact in Event Marketing This Year - Mikaela Karcher Company: Seismic Position: Sr. Event Marketing Manager Mikaela Karcher, Senior Event Marketing Manager at Seismic, excels in crafting strategic events that enhance customer engagement and drive brand growth. Her leadership was pivotal in executing the Seismic City Tours, an international roadshow featuring one-day events in key cities like Boston, NYC, London, and Sydney. With plans already underway for 2025, Mikaela continues to push the boundaries of event marketing. Her expertise in managing both virtual and in-person events, coupled with a deep understanding of cross-functional collaboration, ensures that Seismic’s events are not only impactful but also seamlessly executed. To learn more about Mikaela’s innovative approach and contributions, visit her LinkedIn profile! https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/8e3aab06-b70e-451c-be65-2a8cd2469ac3/Mike+Kochis.png Resources - Event Marketer Wrapped 2024: Celebrating 30 Leaders Who Made an Impact in Event Marketing This Year - Mike Kochis Company: CoderPad Position: Senior Demand Generation Manager Mike Kochis, Senior Demand Generation Manager at CoderPad, expertly combines event marketing strategies with his B2B tech experience to generate leads and build strong customer relationships. By successfully leading strategic planning for over 5 events this past year, Mike has demonstrated his ability to drive growth through impactful event execution. With a background in digital marketing, account-based marketing, and business intelligence, Mike focuses on creating seamless customer experiences while driving revenue. Outside of work, he enjoys DIY projects, exploring new places, golfing, and cooking. For more about Mike’s approach to demand generation and event marketing, visit his LinkedIn profile! https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/64dcc278-3a68-45f2-93d4-6d47a46c332c/Rosie+De+La+Cruz.png Resources - Event Marketer Wrapped 2024: Celebrating 30 Leaders Who Made an Impact in Event Marketing This Year - Rosie De La Cruz Company: Customer.io Position: Demand Generation Manager Rosie Del La Cruz, Demand Generation Manager at Customer.io, is an experiential marketing leader with a passion for curating impactful events and webinars for marketers. With a strong belief that "one great rock show can change the world," Rosie leverages her love for storytelling and human connection to create experiences that drive innovation and resonate deeply with audiences. In addition to her role at Customer.io, Rosie is the founder of Disco Outlaw, where she helps startups build unforgettable brand experiences. Her commitment to making a positive change fuels her creative approach to event planning. Outside of work, she’s always on the lookout for new movies and shows—feel free to DM her for recommendations! For more about Rosie’s work and event strategies, visit her LinkedIn profile! https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/9ca64946-77f6-4fcc-bf7d-4a0cd86f7e11/Sam+Trieu.png Resources - Event Marketer Wrapped 2024: Celebrating 30 Leaders Who Made an Impact in Event Marketing This Year - Sam Trieu Company: Clio Position: Senior Events Program Manager Sam Trieu, Senior Events Program Manager at Clio, excels in producing impactful event experiences that drive brand engagement and influence revenue targets. With a strong background in managing global brand events and Tier 1 tradeshows, Sam thrives in taking ownership of events from concept to completion, ensuring every project is delivered on scope, time, and budget. Sam’s dedication to thoughtful brand interactions and her ability to collaborate with creative teams make her a standout in the event marketing space. For more on Sam’s expertise and event achievements, visit her LinkedIn profile! https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/9a5070c6-cf0a-4d10-af56-71f2b73ae23e/Sara+Ann+Straw.png Resources - Event Marketer Wrapped 2024: Celebrating 30 Leaders Who Made an Impact in Event Marketing This Year - Sara Ann Straw Company: RingCentral Position: Head of Global Events Sara Ann Straw, Head of Global Events at RingCentral, leverages over 16 years of marketing leadership to craft and execute strategic events that drive substantial business outcomes. With expertise in orchestrating global user conferences, incentive programs, digital events, and trade shows, Sara combines strategic vision with data-driven insights to deliver events that generate leads, accelerate pipeline growth, and build strong customer advocacy. In her role at RingCentral, Sara leads a comprehensive events program that unifies strategic, corporate, and field marketing efforts. She collaborates across teams to create impactful experiences that enhance brand visibility and align with corporate goals. Beyond her corporate achievements, Sara inspires women through her Solo Travel Woman blog and podcast, where she shares stories and encourages the empowerment of solo travel. For more about Sara’s journey and expertise, visit her LinkedIn profile! https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/3f1ddacd-0972-4b2a-8da7-7d85e40f555c/Sarah+Kamp.png Resources - Event Marketer Wrapped 2024: Celebrating 30 Leaders Who Made an Impact in Event Marketing This Year - Sarah Kamp Company: Betterworks Position: Senior Manager of Field Marketing & ABM Sarah Kamp, Senior Manager of Field Marketing & ABM at Betterworks, brings over a decade of experience in sales and marketing for SaaS B2B companies. In her role, Sarah oversees global events, field marketing, and account-based marketing strategies, collaborating with sales, product, and customer success teams to plan and execute impactful campaigns. Her efforts are focused on driving awareness, pipeline, and revenue while delivering value to customers and prospects. Sarah's passion for continuous learning and her dedication to Betterworks' mission of making work more meaningful shine through in her strategic approach to marketing. With expertise in demand generation and stakeholder management, she consistently creates engaging campaigns that align with organizational goals. For more insights into Sarah’s career and achievements, visit her LinkedIn profile! https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/b4a171b9-592c-4290-bfb9-d970bc843d62/Steph+Pennell.png Resources - Event Marketer Wrapped 2024: Celebrating 30 Leaders Who Made an Impact in Event Marketing This Year - Steph Pennell Company: The Event Critic Position: Founder Steph Pennell brings over a decade of diverse experience in the event industry, working across B2B and B2C companies, to her latest venture, The Event Critic. As the Founder, Steph candidly reviews events and offers invaluable insights to help brands craft standout event strategies. From building a comprehensive venue bank to offering full event strategy and execution services, Steph is dedicated to elevating the event experience. Whether you need a candid event review or hands-on execution, Steph's unfiltered approach ensures your events not only meet but exceed expectations. Dive into her expertise and learn how to make your next event unforgettable by visiting her LinkedIn profile! https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/0872d8a1-ec6f-42eb-a08a-48c1be446a5c/Stephanie+Anderson.png Resources - Event Marketer Wrapped 2024: Celebrating 30 Leaders Who Made an Impact in Event Marketing This Year - Stephanie Anderson Company: ClickUp Position: Event Manager Stephanie Anderson, Event Manager at ClickUp, is a seasoned professional with over 12 years of experience in show production and event management. Known for her hyper-organized and creative approach, Stephanie has successfully managed events for audiences of over 40,000, infusing storytelling and whimsical elements into every project to drive engagement and ROI. At ClickUp, she has spearheaded full event lifecycle management across global locations, leading cross-functional teams to achieve seamless execution and alignment with business goals. Her past event collaborations include notable brands like Amazon, Disney, and Toyota. For more about Stephanie’s expertise and her innovative event strategies, visit her LinkedIn profile! https://images.squarespace-cdn.com/content/v1/62d88fb193e6dc1389e4f355/84ca9194-07fa-45d7-a8b4-98b8a4ecfff6/Susan+Byrd.png Resources - Event Marketer Wrapped 2024: Celebrating 30 Leaders Who Made an Impact in Event Marketing This Year - Susan Byrd Company: Pavilion Position: Director of Events Susan Byrd is a seasoned marketing and events professional with nearly 20 years of experience delivering impactful marketing campaigns and managing high-profile events. As the Director of Events at Pavilion, Susan oversees the strategic planning and execution of more than 100 in-person events annually across North America and EMEA. Her innovative approach and commitment to excellence have made her a leader in the industry. Susan’s ability to translate a single vision into tangible results, combined with her strong interpersonal skills, ensures that each event fosters meaningful connections and delivers exceptional experiences. 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