Meet your event marketing partners.

We’re a team of planners, marketers, and strategists who care about making events feel meaningful—for your brand and for the people in the room.

We bring creative ideas, steady execution, and the kind of partnership that feels embedded, not outsourced.

Events aren’t just another marketing channel–they’re where real connection happens.

That’s why we define success differently. Of course, every box is checked and every deadline is met, because details matter. But for us, success also looks like full rooms, deeper conversations, and long-term impact on your brand and pipeline.

We’re here to make that possible—and to make the whole process feel a lot less overwhelming along the way.

WHAT WE DO

Planwell Values

Our values are the backbone of every partnership we build. They’re how we keep events human, the work honest, and the process a whole lot smoother.
Transparency

We believe the best partnerships are built on clarity. From budgets to timelines, you’ll always know what’s happening and what to expect—no surprises, no guesswork.
Trust

Trust is earned detail by detail. We bring the experience, follow-through, and steady presence you can rely on—so you know every piece is handled.
Attention to Detail

Little things make a big difference. We notice what others miss and care about the details, because they’re what turn an event from “fine” to unforgettable.
Positivity

Events are high-stakes, but they’re also human. We show up with optimism and calm (even in the chaos), because connection works best when the energy feels good.
Collaboration

We don’t see ourselves as outsiders. We dig in with your team, learn your brand inside and out, and co-create solutions that feel seamless.

The way we work is different, by design.

We built Planwell to be a modern solution for B2B teams—fast, flexible, and fully embedded—so you get all the creativity and execution power you need without the agency headaches.

Traditional agencies:

❌ Complicated proposals that drag on for weeks

❌ Hourly rates and surprise invoices

❌ Cookie-cutter event tactics that ignore your brand

❌ Flaky points of contact juggling too many clients

The Planwell approach:

✅ Contracts signed in days, not weeks

✅ Simple and clear project-based pricing

✅ A team that specializes in B2B event marketing

✅ An extension of your team who gets your brand

Planwell was built because event marketers lacked the right kind of support.

The solutions fell short: logistics-only planners, freelancers without marketing expertise, or contractors who delivered tasks but not strategy. Event marketers were left to juggle strategy, execution, and countless details on their own.

In 2021, Alex and Michael set out to change that. With Alex’s deep experience running events and Michael’s background in sales and operations, they started Planwell to give lean B2B teams the partnership they’d been missing: fast, flexible, marketing-savvy support that feels like an extension of your team. Today, it’s a growing group of event marketers helping brands across the globe bring great events to life—and we’re just getting started.