A support system for the humans behind great events.
Planwell Collective is a membership community helping B2B event marketers run really great events. Get access to a curated space packed with smart strategies, field-tested tools, and a private peer community to lean on.
What you get with a Planwell Collective membership
This isn’t another professional network–it’s a human one. We’re here to ease the load, sharpen the work, and have fun along the way.
Insider Knowledge
Skip the hours of Googling, and get answers and ideas from people who've actually been in your shoes and know which strategies actually work in the real world.
Community Support
A Slack space where you can workshop your event concept, find out which venue actually has reliable WiFi, or just celebrate pulling off the impossible with people who get it.
Curated Resources
Access a hub of vendor recommendations, software reviews, and job opportunities–plus an exclusive new resource every month directly from the Planwell team.
Learning Opportunities
Regular connection calls, AMAs, and software demos where you can ask the questions you'd never post on LinkedIn and get insights you won't find in any event planning blog.
It’s not just professional–it’s personal.
Event marketers are expected to do everything—content, logistics, brand experience, vendor management, budget, ROI—but often do it alone, without a clear support system or space to get reliable ideas, vetted strategies, or honest perspectives.
At Planwell, we’ve worked alongside some of the best event marketers in the game—and we’ve seen firsthand how isolating and high-pressure this role can be. So we’re building the space we wished existed: one that meets you in the mess, makes the work feel exciting again, and connects you with people who just get it.
Think: less “networking group,” more “team huddle meets group chat meets secret weapon.”
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Built for the ones doing the most with the least
Made for the one-person teams, quiet powerhouses, and scrappy marketers running point on entire event programs. This isn’t theoretical support, it’s real help from people who’ve been in it.
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Where connection drives outcomes
We’re here for collective problem-solving—trading playbooks, vendors, and strategies with people who know the stakes. Every conversation moves something forward.
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Designed for the full scope of modern event marketing
We’re built for the whole job: strategy, logistics, creative, budget, measurement. Because this role isn’t one-dimensional, and your support system shouldn’t be either.
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A place to recharge, not just strategize
You’ll come here for the ideas, but stay for the energy. This is a space to exhale, get unstuck, and remember that you’re not alone in the chaos (and that the work you do matters).
Join a curated group of modern B2B event marketers who are bringing great events to life.
Why join Planwell Collective?
Let’s be honest: this job is hard. You’re balancing vision, execution, budgets, stakeholders, and expectations—and often doing it alone.
Unlike other communities, Planwell Collective blends practical tools with human connection. This isn’t just a professional network; it’s a smarter, more sustainable way to create great events together.
One conversation inside Planwell Collective could:
✔ Help you source a backup venue when your first choice falls through (again)
✔ Save you 10+ hours on your next activation strategy
✔ Give you the language you need to defend your event budget
✔ Save you from hiring a vendor who ghosted three other members last quarter
✔ Pressure-test your agenda before you send it to the exec team
✔ Spark a creative idea when you’re running on fumes
Who Planwell Collective is for
Planwell Collective is built for B2B event marketers who are juggling creative vision, operational execution, and measurable results–often alone or on lean teams–who need both tactical and human support.
Planwell Collective is a great investment if:
You want to create amazing events. You have creative vision and high standards, but recognize that doing it all alone isn't sustainable or necessary.
You need peers who understand the job to bounce ideas off of, get honest feedback from, and occasionally vent to when things get chaotic.
You want practical B2B event knowledge from people who do this work every day, and who know how to be creative, scrappy, and budget-conscious all at once.
You're tired of gambling on vendors and venues and would rather get trusted recommendations from peers who've already done the vetting.
You’re craving real connection alongside strategy. You want to be surrounded by people who get the pressure, the pace, and the passion behind this work.
Upcoming content drops inside the membership
We don’t gatekeep. Here’s a sneak peek of what’s coming.
Wraparound Event Roadmap
A step-by-step guide and timeline template for planning B2B field events like happy hours, VIP dinners, and workshops.
Trade Show Booth Engagement Guide
Best practices for driving foot traffic to a booth, including engagement activations and follow-up strategies.
Event Budget & ROI Calculator
A customizable Google Sheet template for budget planning and ROI tracking.
The Ultimate Swag Playbook
How to choose swag that converts, surprises, and delights attendees.
Join Planwell Collective as a Founding Member
$149 per year—forever.
Planwell Collective is just getting started. We’re building a better support system for event marketers: one that’s smarter, more sustainable, and way more human. Joining now gives you a seat at the table to co-create the space you need.
Founding Members get:
🌟 Access to our curated Slack community
📚 Monthly content drops and resources
🎥 Replays from Event Marketer Day
💬 Real-time feedback and peer support
🎟️ Exclusive invites to Collective-only events
🧠 Opportunities to guide what comes next
💸 All at a locked-in $149/year rate—for life.
Apply now to join as a Founding Member before July 14!