Cockroach Labs
Cockroach Labs showed up big in 2025 with a bold presence at IBM TechXchange, Microsoft Ignite, and AWS re:Invent.
Planwell supported their team across every major workstream—managing project timelines, creative strategy and vendor sourcing, booth logistics, detailed run of show documents, budget management, and event enablement from start to finish. We also provided pre- and post-event marketing support to ensure each activation didn’t just look great—but performed.
Across all three shows, we helped the Cockroach Labs team book demos and bring in high-quality leads.
Working with Planwell means complete peace of mind. They stepped in seamlessly, taking ownership of key workstreams and freed our team to focus on the big picture. With clear communication at every step, they kept us on track and delivered unforgettable evening experiences that had our attendees buzzing long after the event. Simply put, we couldn’t do what we do without Planwell.
Jenn Luong, Sr Manager of Global Events @ Seismic