Conference Planning Roadmap
A step-by-step guide for B2B event marketers
Conferences are too important to wing. Whether you’re planning your first customer conference or your tenth annual user event, there are a lot of moving pieces to keep track of.
That’s why we created this Conference Planning Roadmap—a practical guide to help you stay ahead of every major milestone, avoid last-minute surprises, and create a conference that actually delivers on your goals.
Inside, you’ll get:
A month-by-month planning timeline
The key decisions to make at every stage
Conference planning best practices we’ve learned supporting dozens of B2B events
A conference checklist to make tracking easy
Tips for aligning marketing, sales, speakers, and leadership throughout the process
🎁 Bonus: You’ll also get our Conference Planning Timeline Template, so you don’t need to create it from scratch.