The Well- Where modern B2B event marketers fill their well, so you never run dry on ideas.

The Well is a weekly drop of creative ideas and strategic insights for modern event marketers. Curated by Planwell for scrappy teams who are redefining what B2B events can be and accomplish.

Join hundreds of B2B event pros who rely on The Well for fresh ideas, faster planning, and event moments people actually remember.

• Saves you time: Curated with intention, so you spend less time searching for ideas—and more time bringing them to life.

• Actionable advice: Packed with real, tested ideas and insights you can actually use.

• Tailored to you: Written specifically for small, fast-moving B2B event pros who are doing more with less, but still want to deliver big.

What to expect:

1. Thought leadership: Tactical and strategic ideas to help event marketers think differently and plan smarter—rooted in real challenges and creative, brand-led solutions.

2. Venue recs: Curated venue inspiration for one city per issue

3. Experience idea: Creative details and brand moments that elevate events, from swag to software to activations that create lasting impressions.

4. Resources: A quick roundup of 3 useful links (mix of tools, vendors, ideas, and content) that help event pros save time and execute better.