Wraparound Event Roadmap

A step-by-step guide for B2B event marketers

Full-scale trade show sponsorships aren’t the only way to make a splash.

Wraparound events—like VIP dinners, executive roundtables, and curated networking moments—are a smarter, more strategic alternative. When done right, they unlock deeper connections, stronger lead quality, and brand moments that actually stick.

This free guide walks you through how to plan and host high-impact wraparound events that move the needle (without blowing your budget). Inside, you’ll find:

  • Goal-setting frameworks to align your event with pipeline-driving outcomes

  • Tips for selecting the right venue and vendors

  • A pre-and-post event promotion playbook

  • Run-of-show logistics and onsite experience tips

  • ROI tracking strategies that go beyond surface metrics

🎁 Bonus: You’ll also get our Wraparound Event Timeline Template and 8 unique event ideas to help you stand out.