Event Marketer Wrapped 2025: Celebrating 45 Leaders Who Shaped B2B Events This Year
As 2025 wraps up, we’re taking a moment to spotlight the people who shaped the event marketing landscape this year. Event Marketer Wrapped 2025 highlights 45 leaders whose work, ideas, and creativity stood out across the industry.
These professionals—whether running full event programs or influencing them from adjacent roles—pushed for smarter strategy, more human experiences, and moments that actually resonate. In a year full of tight timelines, even tighter budgets, and big expectations, they found ways to bring people together and bring experiences to life.
From innovative program design to thoughtful leadership behind the scenes, these are the people who made 2025 a defining year for B2B events.
Check out the leaders raising the bar for our industry:
Partner Marketing Manager @ Illumio
With more than a decade in B2B tech marketing, Abbey has a talent for turning strategy into clear, compelling experiences. She’s played a key role in helping Illumio show up creatively at industry trade shows this year and is a driving force behind the Illumio World Tour 2025.
Director of Growth & GTM Engineering Strategy @ Sendoso
Austin blends storytelling, systems thinking, and full-funnel strategy in his role at Sendoso. Known for sharing smart, actionable insights on event follow-up and ABM, he’s helped shape how B2B marketers think about scalable, modern GTM engines this year.
Senior Director, Global Strategic Events @ SentinelOne
Bethany brings a thoughtful, craft-driven approach to global events at SentinelOne. She’s known for sharing smart insights on design decisions, cross-team collaboration, and creating waitlist-worthy experiences that feel authentic at every touchpoint.
Senior Director, Education and Demand Generation @ Ironmarkets
Delilah blends demand generation expertise with a genuine passion for community, partnering with B2B teams to deliver high-quality, compliant leads through thoughtful content syndication. As the founder of The B2B Collective and co-admin of CMO Reloaded, she’s a champion of relationship-driven marketing and the kind of peer communities that lift the whole industry up.
Global Field Marketing Manager @ Unbound IA
Emily brings a creative, challenger mindset to field marketing—designing experiences that break the mold and spark real conversations rather than forgettable touchpoints. With years in the events and marketing space, she’s known for turning bold ideas into programs that fuel connection, buzz, and real pipeline impact.
Head of Marketing @ Tamnoon
Katie brings a customer-first, community-driven approach to marketing—shaped by years of experience across sales, consulting, and strategic campaigns. Now in her new role at Tamnoon, she’s applying her blend of curiosity, clarity, and “why”-driven leadership to help grow and engage the audiences that matter most.
Director of Field Marketing & ABM @ STACKADAPT
With more than a decade in field marketing, Kayla has built a reputation for high-impact programs that accelerate pipeline and bring sales and marketing together in meaningful ways. At StackAdapt, she leads field and ABM strategy with a blend of creativity, community-focus, and data-driven execution—while continuing to mentor rising event marketers and champion the industry as a whole.
Senior Field Marketing Manager @ Orum
Molly is a one-woman event powerhouse—equally at home building global programs from scratch or jumping in to handle the scrappiest onsite details. At Orum, she brings strategy, calm energy, and cross-team collaboration together to create field experiences that are memorable, impactful, and actually move the needle.
Senior Demand Generation Manager, Events @ Customer.io
Rosie brings a storyteller’s heart to experiential marketing, curating community events and webinars that feel genuinely human. At Customer.io, she helps transform even the smallest trade show booths into immersive, otherworldly brand experiences—proving that thoughtful design and big imagination can turn a tiny footprint into a whole world.
Senior Events Program Manager @ Clio
Sam creates thoughtful, revenue-minded brand experiences for startups and scaleups—pairing backend logistics expertise with strong cross-functional collaboration. In her work, she helps bring events from concept to completion with a focus on impact, creativity, and experiences that genuinely resonate with the audiences they’re built for.
Senior Manager, Field Marketing & ABM @ Betterworks
Sarah leads field marketing and ABM at Betterworks, bringing more than a decade of SaaS experience to the events, campaigns, and programs that drive pipeline and global engagement. She’s known for building strategic, cross-functional initiatives that connect the right audiences with the right moments—turning marketing into real momentum for the business.
Senior Field Marketing Manager @ UpGuard
Nikki brings a rare mix of adaptability, curiosity, and strategic planning to her work in field marketing. With a background that spans marketing, fundraising, events, and agile leadership, she thrives in fast-moving environments—helping UpGuard show up with programs that are thoughtful, collaborative, and built for real impact.
Senior Manager, Conference Events & Meeting Planning @ Golf Course Superintendents Association of America
Cole leads the planning and execution of GCSAA’s Annual Conference and Trade Show—one of the largest events in the golf course management industry—bringing strategy, creativity, and seamless logistics together at scale. Known for his collaborative leadership and insight-driven approach, he helps shape experiences that engage thousands of attendees while moving the association’s mission and milestones forward.
Event Fulfillment Manager @ CustomerMining
With experience spanning events, facilities, and operations, Isabelle brings a versatile, people-first approach to creating memorable event experiences. At CustomerMining, she helps transform programs into moments that spark connection and leave a lasting impact—blending creativity, logistics, and a genuine passion for bringing people together.
Event Marketing Manager @ IVO
Sarah brings more than a decade of large-scale event and meeting planning experience to her work at IVO, where she leads the strategy and execution of high-impact programs that drive brand awareness and measurable results. Known for blending precision, creativity, and cross-functional collaboration, she helps create experiences that resonate long after the event is over.
Managing Director @ The Event Collective
With more than a decade of experience across marketing, channel programs, and global event management, Sasha brings a strategic, impact-driven approach to every experience she leads. At The Event Collective, she’s focused on turning business strategy into events that elevate brands, spark connection, and drive measurable results.
Director of Events, Gravyty
Kristine leads the full event portfolio at Gravyty, bringing a data-driven, revenue-aligned approach to conferences, field activations, and third-party programs. With extensive experience across global B2B SaaS events, she’s known for turning complex, multi-channel strategies into high-impact experiences that strengthen pipeline, elevate brand, and engage the communities she serves.
Marketing Events Manager, Bankjoy
Natasha is a webinar and events leader who blends empathy, creativity, and calm-in-the-chaos energy to bring Bankjoy’s experiences to life. This year, she played a key role in producing Bankjoy Elevate in Nashville—a one-of-a-kind customer conference that balanced intimacy with “wow” moments and delivered stronger attendance, standout feedback, and deeper client relationships.
Associate Director, Strategic Events, Cockroach Labs
With 15 years of experience designing and executing global events, Jamie brings strategic leadership and creative problem-solving to every program she touches. This year, she helped Cockroach Labs deliver standout experiences across major tradeshows and Roach Fest World Tour, shaping memorable, high-impact moments for the brand and its community.
Senior Marketing Coordinator @ PDQ
Brittni is a B2B SaaS marketer with a builder’s mindset—scaling PDQ’s event and webinar programs, driving revenue impact, and collaborating closely with revenue teams to turn experiences into measurable pipeline. With a focus on in-person events, cross-functional campaigns, and data-backed execution, she’s played a key role in shaping PDQ’s growth through thoughtful, high-impact programs.
Senior Manager, Event Marketing @ Sysdig
Jordan is an experienced event strategist who blends meticulous planning with data-driven insight to create high-impact programs. At Sysdig, he focuses on events that elevate brand presence, engage key decision-makers, and drive meaningful revenue and pipeline growth across the business.
Senior Events Marketing Manager @ SandboxAQ
With more than a decade in event marketing and production, Jessica specializes in crafting experiences that spark conversation and strengthen brand connection. At SandboxAQ, she blends creative storytelling with sharp operational execution—bringing teams together to develop events that resonate, innovate, and deliver memorable “wow” moments.
Manager, Field Marketing @ Alma
Holly is an experienced event and partnerships strategist who’s helped high-growth startups and major organizations build meaningful brand presence. At Alma, she leads the B2B field marketing program—shaping conferences, webinars, and in-person events that grow awareness and spark top-of-funnel engagement.
Senior Events Manager @ Overhaul
Hollie is a driven B2B event strategist with experience delivering high-impact conferences and tradeshows across global tech and software brands. At Overhaul, she helped bring Risk Ready to life—an event built on meaningful connections, strong cross-functional partnership, and thoughtful, memorable attendee experience from concept to execution.
Regional Field & Partner Marketing Manager, U.S. West Coast & LATAM @ Snyk
Fabi is a seasoned marketer who knows how to make regional programs work harder. At Snyk, she plans and executes field events, partner activations, and ABM plays tailored to West Coast and LATAM audiences, helping teams build relationships, accelerate deals, and show up with purpose in every market.
Manager, Corporate Events @ AlayaCare
Amanda plays a key role in shaping how AlayaCare shows up through events—owning everything from user conferences to executive roundtables and field activations. She creates programs that foster connection, deepen customer engagement, and support the company’s growth goals.
Event and Field Marketing Lead @ Sentry
Melissa brings more than a decade of strategic event and campaign experience to her role at Sentry. She blends data-driven insight with creative vision to lead programs that engage developer communities and contribute meaningfully to brand growth.
Evangelist Officer @ InGo
Meghan brings high energy and big imagination to every event and activation she touches. At InGo, she champions the intersection of storytelling and technology—building connections, elevating brand presence, and creating experiences that spark real impact in the B2B space.
Marketing Events Lead @ CodeSignal
Deirdre is a tenacious event marketer who excels at crafting attendee-first experiences. At CodeSignal, she brings strategic thinking, process-driven execution, and strong cross-functional collaboration to programs that move fast and make an impact.
Senior Director, Global Event Experiences & FIeld Marketing @ UserTesting
Noelle oversees UserTesting’s global events and field marketing programs, designing experiences that blend creativity, strategy, and meaningful engagement. Her work highlights how intentional details—like unexpected moments of delight—can spark conversation and deepen customer connection.
Sr Director of ABM & Field Marketing @ Superside
At Superside, Hannah leads ABM and field marketing with a focus on thoughtful experiences and data-backed strategy. Her recent VIP dinner in Amsterdam—bringing together leaders from global brands for candid conversations on AI and creativity—showcases her talent for creating gatherings that resonate.
Head of Events & FIeld Marketing @ Zapier
Denise is an experience-driven event leader who designs gatherings that help people feel seen, welcomed, and ready to connect. At Zapier, she built the events function from the ground up—scaling its flagship user conference to 11,000+ attendees and shaping field programs rooted in depth, intention, and meaningful conversation.
Global Event Marketing @ Hootsuite
At Hootsuite, Laura shapes global event strategy and experiential campaigns designed to spark connection and support pipeline goals. Her recent “Insights Fountain” booth showed her knack for blending creativity with business impact, transforming a standard trade show presence into something unexpected and genuinely engaging.
Manager, Event Marketing @ Seismic
Jesse plays a key role in bringing Seismic’s biggest moments to life, including the SHIFT conference and Seismic Activity. From uniting global teams in Dallas to energizing the company around its strategic priorities, Jesse helps create experiences that strengthen connection and set the tone for the year ahead.
VP of Marketing @ SmartVault
Jonathan is a dynamic marketing leader with experience spanning product, demand generation, partnerships, and GTM strategy. At SmartVault, he brings this breadth together to guide brand growth, align teams, and build scalable marketing engines that deliver measurable business impact.
Vice President of Enablement @ Writer
Christina is a cross-functional leader with a strong background in customer success, product influence, and operational excellence. At Writer, she helps teams orchestrate AI-powered work through thoughtful enablement programs that drive alignment, capability, and meaningful business impact.
VP of Marketing @ Sequel.io
Kathleen is a long-time B2B leader whose career spans storytelling, community building, and full-spectrum go-to-market strategy. At Sequel.io, she leads marketing with a belief in the power of human connection—championing events as a core brand and growth engine while helping marketers build richer, data-driven webinar and virtual experiences.
Marketing Operations Manager @ PerformYard
Alexandra blends marketing operations expertise with a passion for memorable experiences, optimizing systems and campaigns while contributing to field strategies that turn engagement into real pipeline. She’s equally at home in the DC creative community, where she brings that same mix of curiosity and connection to local events and collaborations.
Global Events Manager @ Docebo
Limor is an experiential marketer who turns brand strategy into high-impact moments that audiences remember. At Docebo, she helps bring global events to life—from energetic booths to community-driven activations like UNLEASH World Paris—creating thoughtful, on-brand experiences that spark connection and showcase the company’s vision for learning transformation.
Director, Global Field Marketing @ DISCO
Ana’s career bridges startup scrappiness and enterprise-level execution, giving her a unique perspective on how to build marketing programs that work. At DISCO, she helps lead global field initiatives, drawing on her strength in integrated communications, sales alignment, and event management to create programs that resonate.
Director of Field Marketing @ SchoolAI
Kelly leads field marketing at SchoolAI with a deep commitment to elevating educators and celebrating the impact they make. Her event work creates space for meaningful conversations—around new ideas, shared challenges, and innovative tools—all in service of helping schools see every student, every day.
Sr. Field Marketing Manager @ Dialpad
Natalie is a results-driven field marketer known for designing high-impact programs—from roadshows to conferences—that blend strong strategy with creative flair. At Dialpad, she helps elevate brand presence with unique booth moments (involving real robots!) while driving engagement, pipeline, and measurable event performance.
Field Marketing @ Rubrik
Roni approaches field marketing with a people-first mindset, focusing on how experiences make audiences feel as much as what they deliver. With nearly a decade of experience crafting multi-channel campaigns, she helps Rubrik build meaningful brand moments that spark connection and drive demand.
Director ABX & Field Marketing @ Kantata
Victoria leads ABX and field marketing at Kantata, shaping targeted programs that engage high-value accounts and support complex client journeys. She’s known for building integrated campaigns, partnering closely with sales, and driving revenue-impacting programs that strengthen both brand visibility and customer experience.
Director, Field Marketing & ABM @ ZoomInfo
Alex brings a blend of data, creativity, and connection to his work at ZoomInfo. He leads a high-performing field and ABM team, designing full-funnel programs that engage target accounts and support GTM goals—always with an eye toward the human moments that move business forward.
Celebrating the Humans Behind the Work
These spotlights are a reminder of what we believe at Planwell: event marketing is human work. Yes, it’s strategy, logistics, budgets, and deadlines—but it’s also intuition, care, collaboration, and the ability to create moments people remember.
That’s why we do what we do. To support the people behind the programs and help modern B2B brands build experiences that actually matter.
If you’re planning for 2026 and want a partner in the work, we’d love to help.
And if you want more insights like these, follow us on LinkedIn or join our event marketer community.
