Replace Your Event Marketing Contractor (With a Team)
Planwell has always supported teams in a pretty straightforward way: you’ve got a big event or a busy stretch of your calendar, you bring us in, and we run point on planning and execution.
That work still matters. We do a lot of it, and we love it.
But over the last few years, we kept seeing a gap show up for lean event teams. You don’t necessarily need a full, project-based engagement every time. You need reliable coverage across the calendar—keeping deadlines on track, keeping vendors moving, and handling the “little things” that eat up all your time.
The usual fallback for that kind of coverage is a contractor. But we kept thinking: what if you could get the same flexibility, backed by a whole team, without the management overhead or timesheets?
So we built Fractional Event Marketing: Planwell’s subscription-based model for event marketing support.
It’s a way to get consistent, senior-level event marketing help without hourly billing, adding headcount, or managing unpredictable outside support.
What Fractional Event Marketing Is
Fractional Event Marketing is on-demand event marketing support you can rely on across your calendar.
Instead of hiring a contractor (or trying to get budget for another full-time role), you get Planwell as an embedded extension of your team using a simple credit model tied to scoped deliverables.
It’s built for teams running a full calendar on a lean crew—heading into a busy season, covering a temporary gap, or trying to keep momentum without rebuilding your support system every time you need help.
How Subscription Event Marketing Works
The model is simple: you choose a monthly credit plan, use those credits on scoped deliverables, and Planwell executes.
Credits are how you get predictability without timesheets or surprise invoices. Each deliverable is scoped upfront based on complexity, so you know what you’re getting and we know what “done” looks like. Then our team plugs in, takes the work off your plate, and delivers—typically within about a week per credit.
This was designed around the tasks that create bottlenecks inside lean teams: essential work that’s time-consuming, detail-heavy, and hard to “squeeze in” between everything else.
Here are some examples of what teams use credits for:
Vendor and exhibitor management, including sponsorship and booth coordination
Venue research, sourcing, and event logistics support
Run-of-show creation, timelines, and execution coordination
Event briefs and internal documentation
Sales enablement for onsite teams (talk tracks, outreach support, staffing prep)
Pre- and post-event marketing support
Activation and swag ideation
Let’s Chat
If you’re exploring fractional support because you need more bandwidth without adding headcount, we’d love to help you think through it.
